My mom died in March 2010. I have never been married, never had children, so when that first Mother's Day came around I was very annoyed by all the hype. Her birthday is a couple of weeks later, but that was easier to handle because it was her birthday, which she shared with JFK. She always told us it was better to celebrate birthdays than death days.
Three years later, the Mother's Day crap is still annoying, but easier to deal with. Easier to ignore, actually. But there is still infuriating spam.
Amtrak has chosen the day before Mother's Day to be National Train Day. So far they have not noticed this. That's a major marketing FAIL on their part.