Calling them graphic novels is even more ridiculous. While they do contain mostly pictures, there is only enough content to fill a page, at best. And don't give me the "picture is worth a thousand words" line, because these are much simpler pictures than the quote was referring to.
I do admire the art work, I have zero ability to draw anything even remotely recognizable as humanoid. But face it, one doesn't need a high level of literacy to understand (and enjoy) these works. One notch above "ooh! shiny!".
I think we need a brand new word, because Graphic Entertainment Pamphlet just doesn't have much of a ring to it.